August 29, 2026 Auction

August 29, 2026 Auction

Catalog

Lot 317: Pair of Michel Roux Liquor Executive Advertising and Achievement Awards

Live auction will start in __ days and __ hours

Start price: $120

Estimated price: $250 - $450

Buyer's Premium:

Pair of framed/plaque awards presented to noted liquor executive Michel Roux, longtime promoter of Absolut Vodka. Includes a 1990 Magazine Publishers of America Kelly Award recognizing the Absolut Vodka advertising campaign and a 2010 Impact Great American Marketer Lifetime Achievement Award.

Sizing: 16" x 20" and 20.5" x 14.5". Weight: 13.0 lbs.

From the collection of Michel Roux, the liquor icon. One of Mr. Roux’s signature spirits at Crillon was absinthe, the anise-flavored spirit known for its popularity among 19th-century artists like van Gogh and Toulouse-Lautrec. It was banned by the United States in 1912 amid concerns that wormwood, one if its ingredients, which contained thujone, caused hallucinations. In 2000 Mr. Roux introduced a legal absinthe, Absente, which used a sister botanical, Southern wormwood, with only trace amounts of thujone.